Chevrolet Around the World in 80 Days

Inspired by Jules Verne's classic adventure novel, we proposed an activation concept for Chevrolet: a global journey circumnavigating the world in 80 days — highlighting the vehicle's unbeatable quality and reliability while integrating CSR activities and driving brand awareness across diverse markets.

Adventure as proof of capability

The concept reimagined Verne's 80-day journey as a modern automotive odyssey. A Chevrolet vehicle would cross continents, terrains and climates — with every leg of the journey documented and shared in real time. The vehicle's durability, fuel efficiency and reliability would be proven through lived experience rather than lab testing.

CSR was woven into every stop: local community engagements, environmental initiatives and cultural exchanges gave the journey purpose beyond brand promotion.