Tribes of Arabia

Tribes of Arabia was a purpose led documentary launch for the all new Kia Tasman, spanning the UAE, Saudi Arabia, Kuwait and Iraq. By putting culture and people first, the Tasman became a facilitator of real journeys authentically proving its capability and redefining automotive storytelling through respect and lived experience.

Culture survives when it is lived, not archived.

A first-of-its-kind documentary series created for the regional launch of the Kia Tasman, blending cinematic storytelling with authentic cultural experiences across the Arabian Peninsula. From the mountains of Ras Al Khaimah to the wetlands of Basra, the series showcases the Tasman's versatility while celebrating the rich heritage and enduring spirit of Arabia's tribal communities.

Driving Heritage Forward

As younger generations become increasingly disconnected from tribal heritage, traditions and oral histories, centuries of Arabian culture risk being lost. Tribes of Arabia transformed the launch of the Kia Tasman into a living cultural journey, taking the vehicle across four countries and four tribes to reconnect audiences with the guardians of Arabia’s heritage. Through long-distance travel, authentic tribal encounters and creator-led storytelling, the Tasman proved its capability in real-world conditions, seamlessly blending cultural discovery with performance and turning a vehicle launch into a meaningful journey of preservation and connection.