Tourism · Social Campaign · Georgia

Visit Georgia Social Campaign

We shifted perception and removed the friction standing between travellers and Georgia as a destination. The campaign addressed real questions — visa-free travel, ease of booking, curated experiences and trusted travel partners like Air Arabia. The goal was simple: make Georgia feel closer, easier and worth the trip.

Client

Visit Georgia / Air Arabia

Role

Sr. Digital Art Director

Scope

Social Campaign, Content Design, Strategy

Focus

Perception shift & conversion

The insight

The barrier wasn't interest — it was uncertainty

Research showed that travellers from the GCC were curious about Georgia but hesitant. They didn't know if they needed a visa, how to book, or what to do once there. The campaign didn't sell the destination with aspirational imagery alone — it answered the real questions that stood between scroll and booking.

The execution

Information as inspiration

Each piece of content led with a practical fact — visa-free entry, direct flights from Sharjah, hotel packages from a specific price — then followed with the emotional payoff: stunning Georgian landscapes, food, wine country, mountain trails. We partnered with Air Arabia to embed booking CTAs directly into the content flow.

"Make the destination feel closer, easier and worth the trip."

Next project

Social Content Designs

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