Ramesh Palur / Digital Art Director

Aramco F1 / Fernando Alonso's Helmet Design Challenge

Aramco F1 challenged us to create a social activation that would genuinely excite the fanbase. We designed a helmet design competition inviting fans to reimagine Fernando Alonso's race helmet with the winning design produced by Bell and revealed at an exclusive event where Alonso handed over the prize. We built the entire campaign mechanism from concept to execution, turning a social idea into a real-world moment.